The Rubicon Story

 

The best, naturally...

Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are committed to using only the highest quality ingredients in all of our products and gourmet specialty foods while staying true to our beliefs in the preservation of our oceans, ecosystems, and marine wildlife.

Founded in 1999, Rubicon Resources is a vertically integrated group of food companies with exclusive partnership to more than 15 sustainable aquaculture facilities throughout the world. We take great pride in the quality of our products, and we are 100% committed to your satisfaction. All of our shrimp are hand-inspected, and we never use any hormones, preservatives, chemicals or antibiotics - so what you get from us is truly the freshest, most natural seafood you'll ever find.

We are also one of the founding members of the Aquaculture Certification Council and a proud sponsor and contributor of the conservation foundation Ocean Trust. Because our oceans need our help before there's no turning back - before the Rubicon has been forever crossed.

Rubicon Resources ~ we're growing ideas for a more sustainable future.

The Evolution of Rubicon

TODAY

Rubicon Resources has become one of the leading importers of sustainable seafood in North America. Our environmentally sensitive and socially responsible practices, coupled with our high quality standards and attractive prices, have set the archetype for the way seafood processing and distribution is to be achieved.

As of today, our product line has expanded to include:

Our newly redesigned website has quickly become the most informative online source for customers, aspiring chefs and environmentalists looking for facts and information.

And we plan on beginning online cooking classes as well as a culinary academy in the not-too-distant future.

Rubicon Resources ~ we're growing ideas for a more sustainable future.

Vertical Integration

Experience. Reputation. Partnership.

At Rubicon Resources, our goal has always been to deliver the freshest and healthiest shrimp, fish and specialty products available while preserving our oceans, ecosystems and marine wildlife and preserving our low costs. In the world of 21st Century business, maintaining these assurances without cutting steps is no easy task - especially with over 800 million pounds of finished product annually.

But we have a secret ingredient which allows us to research, develop and manufacture delicious food products that are both sustainable and cost effective for clients. And our products can also be tailor-made to your exact specifications or certifications.

What's our secret ingredient? Vertical Integration

Through our vertically integrated structure of food companies, we hold exclusive access to more than 15 international processing facilities, partnerships with the largest transportation and shipping companies, and eco-friendly packaging and palletizing. We also have a dedicated replenishment team, sales and merchandising departments, innovative culinary and creative services, and Research & Development capabilities.

From A to Z and everywhere in between, we've got you covered. We provide a direct line of business all the way to Southeast Asia, with transactional efficiency every step of the way. At Rubicon Resources, innovation and teamwork go hand in hand in serving the needs of our clients, and the needs of our planet. As one of the leading importers and distributors of seafood in North America, we've taken the business of doing business to an entirely new level.

You've only skimmed the surface of our retail and food service capabilities. Dive into Product Innovation to find out more about Private Label branding, and take the tour of all that we can do for your business.

For questions, comments or concerns, contact one of our sales representatives today.

Merchandising@RubiconResources.com

www.RubiconResources.com

Product Innovation

Private Label Branding

Research & Development

Gastronomy, creativity and teamwork form the crux of Rubicon's Product Innovation and Private Label division. We've done the research and know all the specs, and we've discovered the best way to achieve anything is to focus on everything.

Our vertically integrated structure opens up the possibilities for a whole new way of doing business for both retail and foodservice markets. We can research, develop and manufacture Private Label food products that are not only delicious but also completely unique, sustainable and cost effective to clients - and we can customize our products to your exact specifications or certifications.

Where great ideas are harvested

We've made the business of doing business as easy as it gets. We take care of 99.5 % of all the difficult stuff - all you have to do is decide which type of product best suits your vision. You can work with our corporate chef to create your own menu ideas, or you can change or add ingredients from our diverse line of existing products and call it your own.

Then, our highly creative Research & Development department will collaborate with you to bring to life just about any concept or design you may have. We can handle anything because we can do everything:

• Culinary Services
• State-of-the-art Test Kitchen
• Innovative Creative Department
• Category Research & Development
• Package Design & Production

At Rubicon Resources, innovation and teamwork go hand in hand in serving the needs of our clients, and the needs of our planet. With our superior standards, vertically integrated structure and exclusive partnership of overseas suppliers, Rubicon Resources can turn any culinary vision into a reality.

For questions, comments or concerns, contact one of our sales representatives today.

Merchandising@RubiconResources.com

www.RubiconResources.com

Corporate Office: Rubicon Resources, LLC
5730 Uplander Way, Suite 200
Culver City, CA 90230
Toll Free: (800) 434-1810
Phone: (310) 887-3883
Fax: (310) 278-7203

News & Press

For Immediate Release

May 1, 2008

Rubicon Announces New, Improved Website

Sustainability and Seafood Come to Life Online

Los Angeles, CA - May 2008 - Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America, unveiled their new environmentally informative, content-filled and recipe-rich website this week.

The newly redesigned website (www.RubiconResources.com) aims to extend the reach of all Rubicon's current and upcoming product lines as well as inform viewers of the global pitfalls of not choosing sustainable and environmentally friendly seafood. In addition, the site will give instructions on the proper cooking and handling of shrimp and seafood, clear up common misconceptions regarding aquaculture and farm-raised food, provide recipe ideas, and function as an online portal that will serve the needs of consumers, clients, aspiring chefs and environmentalists worldwide.

"Our new website will really be a big asset for our customers" said Rubicon's Creative Director. "Our goal was to build the site to be very customer friendly, yet we also wanted to give people the latest facts on environmental issues, clear up all the fallacies about aquaculture, and also show people how to turn their simple meals into gourmet feasts."

The Rubicon website will also feature streaming media, including video clips of Rubicon's own signature Chef David preparing a variety of dishes, delicacies and entrées for viewers to watch and make at home. Rubicon also plans to host an online culinary school through their new website sometime in the near future.

"It's part Food Network and part Greenpeace," the Creative Director added. "We think it's really important for people to know where their seafood really comes from, and the impact it has on the world."

About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible, environmentally friendly fishing practices while still delivering the purest, most-delicious shrimp and fish available.

All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled with the Best Aquaculture Practices certification. And we are a vertically integrated organization, so you can rest assured that our products are thoroughly inspected from our ponds all the way to your dinner plate.

For Immediate Release

April 1, 2008

New Test Kitchen Opens at Rubicon

State-of-the-Art Culinary Kitchen Heats Up the Competition

Los Angeles, CA - April 2008 - Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America, today announced the launch of its state-of-the-art culinary kitchen.

Designed by culinary experts and Rubicon's own signature chef, David Hernandez, the commercial kitchen, with a $1 million price tag, is designed to emulate both food service and retail kitchens as well as replicate a classroom setting for upcoming online cooking classes, video demonstrations and future "webisodes." Digital-video cameras on movable tracks suspended from the ceiling will also capture every angle of the high-tech kitchen and its chef in action.

"I think this will be a great learning experience for our customers," said Chef David. "It will provide them with innovative recipe ideas, proper knowledge about cooking and handling shrimp, and hopefully teach people about sustainability; a lot of people don't realize how important this topic really is."

Sustainability, the practice of farming or fishing seafood in an environmentally and socially positive manner, has been the cornerstone belief of Rubicon Resources since its inception in 1999.

About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible, environmentally friendly fishing practices while still delivering the purest, most-delicious shrimp and fish available.

All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled with the Best Aquaculture Practices certification. And we are a vertically integrated organization, so you can rest assured that our products are thoroughly inspected from our ponds all the way to your dinner plate.

For Immediate Release

July 23, 2007

Rubicon Announces Environmental Guidelines for Aquaculture Farms

Los Angeles, CA - July 23, 2007 - Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America. today announced for stricter environmental guidelines to be placed upon overseas shrimp farms.

The destruction of mangroves, wetlands and coastal areas due to substandard aquaculture facilities has long angered environmentalists, according to a recent Wall Street Journal report. But over the past two years, Rubicon Resources, a Los Angeles-based supplier of sustainable farmed shrimp to Wal-Mart, has purchased and upgraded nearly 150 shrimp farms throughout Thailand in an effort to get them to meet the same stringent requirements as Rubicon's 14 existing seafood processing plants and importing/exporting facilities.

Rubicon has spent more than $2 million enlarging its assemblage of aquaculture farms and improving their operations to meet certification standards by adopting buffer canals, water-treatment processes and mangrove conservation. The seafood import company also plans to enlighten consumers on the short - and long-term environmental benefits of buying shrimp from sustainable farms.

With Wal-Mart, the Red Lobster restaurant chain and several other large buyers of seafood leading the way for mandatory sustainable fishing and harvesting purchasing, Rubicon is strongly urging for all shrimp suppliers to willingly adopt the same high environmental and social standards which they have been following for years.

About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible, environmentally friendly fishing practices while still delivering the purest, most-delicious shrimp and fish available.

All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled with the Best Aquaculture Practices certification. And we are a vertically integrated organization, so you can rest assured that our products are thoroughly inspected from our ponds all the way to your dinner plate.