News & Press
May 2008
April 2008
July 2007
For Immediate Release
May 1, 2008
Rubicon Announces New, Improved Website
Sustainability and Seafood Come to Life Online
Los Angeles, CA - May 2008 - Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America, unveiled their new environmentally informative, content-filled and recipe-rich website this week.
The newly redesigned website (
www.RubiconResources.com)
aims to extend the reach of all Rubicon's current and upcoming product lines as well as inform
viewers of the global pitfalls of not choosing sustainable and environmentally friendly seafood.
In addition, the site will give instructions on the proper cooking and handling of shrimp and seafood,
clear up common misconceptions regarding aquaculture and farm-raised food, provide recipe ideas, and
function as an online portal that will serve the needs of consumers, clients, aspiring chefs and
environmentalists worldwide.
"Our new website will really be a big asset for our customers" said Rubicon's Creative Director. "Our goal was to build the site to be very customer friendly,
yet we also wanted to give people the latest facts on environmental issues,
clear up all the fallacies about aquaculture,
and also show people how to turn their simple meals into gourmet feasts."
The Rubicon website will also feature streaming media,
including video clips of Rubicon's own signature Chef David preparing a variety of dishes,
delicacies and entrées for viewers to watch and make at home.
Rubicon also plans to host an online culinary school through their new website sometime in the
near future.
"It's part Food Network and part Greenpeace," the Creative Director added. "We think it's really
important for people to know where their seafood really comes from,
and the impact it has on the world."
About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood
in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible,
environmentally friendly fishing practices while still delivering the purest,
most-delicious shrimp and fish available.
All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture
Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled
with the Best Aquaculture Practices certification. And we are a vertically integrated organization,
so you can rest assured that our products are thoroughly inspected from our ponds all the
way to your dinner plate.
For Immediate Release
April 1, 2008
New Test Kitchen Opens at Rubicon
State-of-the-Art Culinary Kitchen Heats Up the Competition
Los Angeles, CA - April 2008 -
Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America,
today announced the launch of its state-of-the-art culinary kitchen.
Designed by culinary experts and Rubicon's own signature chef,
David Hernandez, the commercial kitchen, with a $1 million price tag,
is designed to emulate both food service and retail kitchens as well as replicate
a classroom setting for upcoming online cooking classes, video demonstrations and future "webisodes."
Digital-video cameras on movable tracks suspended from the ceiling will also capture every angle of
the high-tech kitchen and its chef in action.
"I think this will be a great learning experience for our customers," said Chef David.
"It will provide them with innovative recipe ideas, proper knowledge about cooking and handling shrimp,
and hopefully teach people about sustainability;
a lot of people don't realize how important this topic really is."
Sustainability, the practice of farming or fishing seafood in an environmentally and socially positive manner, has been the cornerstone belief of Rubicon Resources since its inception in 1999.
About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood
in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible,
environmentally friendly fishing practices while still delivering the purest,
most-delicious shrimp and fish available.
All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture
Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled
with the Best Aquaculture Practices certification. And we are a vertically integrated organization,
so you can rest assured that our products are thoroughly inspected from our ponds all the
way to your dinner plate.
For Immediate Release
July 23, 2007
Rubicon Announces Environmental Guidelines for Aquaculture Farms
Los Angeles, CA - July 23, 2007
- Rubicon Resources LLC, one of the leading importers of sustainable seafood in North America.
today announced for stricter environmental guidelines to be placed upon overseas shrimp farms.
The destruction of mangroves, wetlands and coastal areas due to substandard aquaculture
facilities has long angered environmentalists, according to a recent Wall Street Journal report.
But over the past two years, Rubicon Resources, a Los Angeles-based supplier of sustainable
farmed shrimp to Wal-Mart, has purchased and upgraded nearly 150 shrimp farms throughout Thailand
in an effort to get them to meet the same stringent requirements as Rubicon's
14 existing seafood processing plants and importing/exporting facilities.
Rubicon has spent more than $2 million enlarging its assemblage of aquaculture farms and improving their operations to meet certification standards by adopting buffer canals, water-treatment processes and mangrove conservation.
The seafood import company also plans to enlighten consumers on the short - and
long-term environmental benefits of buying shrimp from sustainable farms.
With Wal-Mart, the Red Lobster restaurant chain and several other large buyers
of seafood leading the way for mandatory sustainable fishing and harvesting purchasing,
Rubicon is strongly urging for all shrimp suppliers to willingly
adopt the same high environmental and social standards which they have been following for years.
About Rubicon Resources
Rubicon Resources is one of the leading importers and distributors of sustainable seafood
in North America. We are dedicated to protecting our oceans by embracing the beliefs of responsible,
environmentally friendly fishing practices while still delivering the purest,
most-delicious shrimp and fish available.
All of our aquaculture facilities are certified as sustainable and earth-friendly by the Aquaculture
Certification Council, which means all of our shrimp, gourmet products and frozen entrées are labeled
with the Best Aquaculture Practices certification. And we are a vertically integrated organization,
so you can rest assured that our products are thoroughly inspected from our ponds all the
way to your dinner plate.